Data we collect β and what we don't
We collect only what's required for ad attribution and audience modeling. Everything else stays in your Shopify admin.
What we collect
- SHA-256-hashed customer email and phone (never plaintext)
- Pseudonymous browser identifiers (cookie ID, fingerprint)
- Shopify order data for conversion attribution
- Hashed shop and merchant identifiers
What we never store
- Plaintext email, phone, or postal address
- Order notes, line-item personalization, or message content
- Raw IP addresses on the bidder hot path (aggregated only)
- Customer payment details β we never touch them